Assignment Instructions

Your firm is thinking of diversifying into new products/services as at present the market for existing products is saturated..

The topic is :
Your firm is thinking of diversifying into new products/services as at
present the market for existing products is saturated. Choose one of the
following businesses and write a proposal to your CEO on how to go about
launching it in your town:
1. A juice bar
2. A taxi company
3. A home delivery pizza service
4. A gym and fitness centre
5. A language school
6. Another business of your choice
You must include the following:
 The present situation and why the firm needs to diversify
 The product/service concept and exactly what the business would
offer that would differ from competitors
 Location and image
 Pricing strategy, advertising, market research
The essay will be submitted in Turnitin and the similarity can not exceed 20%.

Your firm is thinking of diversifying into new products/services as at present the market for existing products is saturated.

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