WRITE A CASE STUDY THE FOLLOWING:
B. Becoming a Better Driver
Progressive Insurance has a deal for you: If you drive better, you are going to be rewarded. But its not going to take your word for how careful a driver you are. Instead, it will install a tiny device called Snapshot under your cars dashboard. Snapshot will monitor how fast you drive, how many miles you travel, and if you make sudden stops. The data are transmitted to the insurance company, and the better you drive, the more youll save on your insurance. (Schultz, 2011)
- Does the Snapshot device make use of classical conditioning or operant conditioning principles? What are your reasons for your answer?
- For users of the Snapshot device, what is the reinforcement?
- Why would a device that provides real-time feedback on energy use (and cost) be a more effective conditioning tool than the electric bill customers ordinarily get each month?
- If you were in charge of implementing the Snapshot device program, what addit