Assignment Instructions

which is expressed in terms of percentage of the total sales. The served market shows all the buyers who are able and willing to buy the company’s product. As we know that Orange Crush’ produces its products at a reasonable and affordable price so that many people around the world can buy its beverages. A company should try to capture 100% of its served market but it should have a small share of the total food and beverage industry. The company’s first task is to own a largest share of the market in which they serve. As the company approaches this objective they should increase and add new served markets as well..

which is expressed in terms of percentage of the total sales. The served market shows all the buyers who are able and willing to buy the company’s product. As we know that Orange Crush’ produces its products at a reasonable and affordable price so that many people around the world can buy its beverages. A company should try to capture 100% of its served market but it should have a small share of the total food and beverage industry. The company’s first task is to own a largest share of the market in which they serve. As the company approaches this objective they should increase and add new served markets as well.

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