8 page, 12 font. following the guideline to writting.Overview 10% Identifies the basic problem facing the firmClearly identifies underlying strategic factor(s) Demonstrates understanding of issues in the case and of strategy Current Conditions and Strategy 15%States mission as stated or implied in the case where appropriateIdentifies goals and objectives where appropriateDescribes key strategies; gets beyond describing activities to the underlying strategiesDescribes current conditions including finances where appropriate Clearly relates each of the above to the focus issue(s). Analysis 30% Addresses main issue(s) Uses appropriate theories and models; correctly applies modelsProvides “value-added” explanation or insights that go beyond descriptionUses appropriate data and information from the caseRelates information to USF and supports recommendations Identifies key environmental factors, competitive conditions, and stakeholders Identifies key capabilities, competencies, value creating activities, and sources of competitive advantage Diagnosis 20% Relates analysis to the conditions in the case Clearly identifies key factors and conditions Explains significance of analysis results Relates analysis to USF Provides adequate support for Recommendation/Conclusion analysis SW OF two by two Recommendations/Conclusion 15% Demonstrates that recommendations address basic problem Demonstrates feasibility of recommendations Shows that key stakeholder needs are addressed if appropriate Identifies obstacles that may be encountered Describes expected outcomes Grammar and Structure 10% Writing is clear, persuasive, and grammatically correctUses appropriate language for a business reportUses appropriate terms, topics and “strategy language” Follows logical sequence; good structure Correct spelling, punctuation, and grammar Citations are given in complete standard form where required
