it appears that Thomas Cook will continue to improve its online offering through the development of the multi-channel ‘Dream Capture’ system. The importance behind this is that it can effectively offer something unobtainable to online competitor Expedia

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it appears that Thomas Cook will continue to improve its online offering through the development of the multi-channel ‘Dream Capture’ system. The importance behind this is that it can effectively offer something unobtainable to online competitor Expedia. a face-to-face service coupled with high-tech online offering.

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